Tobi was born and raised in Lagos where he has spent most of his life; he even got his bachelor's degree from the University of Lagos. Growing up around five sisters, his overtly introverted nature meant he spent a lot of time on social media. He capitalised on this by taking digital marketing courses to perfect a blogging career he's been nurturing since 2017 after graduation. He went on to manage social media accounts for several start-ups to incredible success. However, he decided to cut that abruptly to focus on his Instagram blogging career. He now oversees nine blog pages cut across different niches - mostly women-centric.